THE DISCOVERY PROCESS Mapping Phase
Make no little plans; they have no magic to stir men's
blood and probably themselves will not be realized.
Make big plans; aim high in hope and work, remem-
bering that a noble, logical diagram, once recorded,
will not die.
Your team has created a series of new business opportunities based on new insights about customers, foresight about the emerging marketplace of the future, and/or ways of reconfiguring existing business models in the market to increase value to customers and companies. These opportunities have been through a “rough” evaluation process that suggests that they may fulfill the needs outlined by senior management.
The Mapping Phase is the final step in the Discovery Process. It