How to Sharpen Your Business Writing Skills

By Nan Levinson | Go to book overview

6
Language
That Works

Learning Objectives
By the end of this chapter, you should be able to:
Name four elements that promote a positive verbal climate.
Explain the uses of warm and cold language.
Cite one way to test the precision of your writing.
List three ways to make your writing more concise.
Explain what a mixed metaphor is and how to avoid it.
In this course, we've noted several skills essential for successful writers. They know how to encourage their audience to read their message, they explain their thoughts clearly and directly, and they use the right word—not just one that comes close. In short, they create a good verbal climate.A good verbal climate is generally a positive one. It starts with the assumption that the writer and readers are people of good faith and reasonable intelligence who are interested in sharing ideas and information. Four elements promote a positive verbal climate:
Knowing your audience
Being sensitive to language that might offend readers
Using an appropriate tone
Creating strong verbal images

We've addressed the first two elements in earlier chapters. Now we'll look at the third and fourth components of a good verbal climate. Finding

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How to Sharpen Your Business Writing Skills
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • About This Course xi
  • How to Take This Course xiii
  • Pre-Test xv
  • 1: Writng for Your Reader 1
  • 2: Getting Organized 19
  • 3: Types of Business Writing 39
  • 4: Effective Writing 57
  • 5: The Right Word: Appropriate Language 75
  • 6: Language That Works 91
  • 7: Direct and Forceful Writing 105
  • 8: Write and Rewrite: Punctuating and Revising 121
  • 9: Research: Fact-Finding Missions 137
  • 10: Plugging In: Computers and Business Communication 155
  • Bibliography 169
  • Post-Test 171
  • Index 177
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