Advertising and the Transformation of American Society, 1865-1920

By James D. Norris | Go to book overview

Advertising and the Transformation of American Society, 1865-1920

James D. Norris

CONTRIBUTIONS IN ECONOMICS AND
ECONOMIC HISTORY,
NUMBER 110

Greenwood Press
New York · Westport, Connecticut · London

-iii-

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Advertising and the Transformation of American Society, 1865-1920
Table of contents

Table of contents

  • Title Page iii
  • Contents ix
  • Figures xi
  • Preface xiii
  • 1 - The American Economy in Transition 1
  • 2 - The Men, the Media, and the Message, 1865-1900 27
  • 3 - Any Fool Can Make Soap 47
  • 4 - Leisure Time for the Ladies: Bicycles, Cameras, Appliances, and Other Luxuries 71
  • 5 - Trademarks and Brand Names--Selling the Image 95
  • 6 - I'D Walk a Mile for a Camel 127
  • 7 - Advertising Comes of Age 143
  • Notes 171
  • Bibliography 193
  • Index 201
  • About the Author *
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