Advertising and the Transformation of American Society, 1865-1920

By James D. Norris | Go to book overview

INDEX
Addressing companies, 42
Advertising, 28 (fig.), 71, 79, 138, 166; agencies, 29, 41-43, 47, 138; budgets, 20, 167, 173nn.34, 35; function of, 50, 68; rates, 39, 52; revenues, 40-41; small-town, 12-13
Agents: advertising, 42-43, 47; sales, 13, 22-25
American Locomotive Company, 158
American Soda-Fountain Company, 117
American Tobacco Company, 129-31, 135
Appliances, 21, 33, 72, 77, 86-89
Armour, 20, 67
Arnold Constable & Co., 33
Assembly lines, 161, 163
Association of Licensed Automobile Manufacturers, 162-63
Atlantic Monthly, 31-33, 38, 40
Automobiles, 150; luxury, 143, 149, 158; production and sales, 144-49, 156, 160-62, 166-67; supplies, 99, 156
N. W. Ayer & Son, 43, 49-50, 137, 177-78n.5
B. T. Babbitt's Toilet Soaps, 52
Baker's Cocoa and Chocolate, 108
Baldwin Company, 75, 86, 88
Beauty products. SeeCosmetics
Beer, 123, 125-26, 185n.81, 186n.89
Beverages, 29, 111, 115, 117; alcoholic 33, 115. See alsoBeer; Soft drinks; Whiskey
Bicycles, 48, 72, 77, 104, 146; craze, 78-80
Big four, 48
Bok, Edward W., 36
Bon Ami, 20, 67
Books, 26, 29-30
Brand names, 104, 141; identification, 108, 115, 138-39; introduction of, 19, 107; loyalty, 130-31; recognition of, 39, 44, 66, 99, 118, 120, 138, 146, 162; use of, 13-14, 19, 54, 97-101, 103
Breweries, 123, 125
Building materials, 14, 25
Bull Durham, 130, 132, 135
Cadillac, 149, 159-60
California Automobile Company, 147
Camel Cigarettes, 138-39, 141
Cameras, 72, 80
Campbell's Soup, 112
Canned goods, 13, 111-12
Carlton and Smith, 29
Catalogues, 15-16, 22
Census: of 1790, 5; of 1860, 27
Century Company, 37
Century Magazine, 34, 38, 40
Cereals, 108

-201-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Advertising and the Transformation of American Society, 1865-1920
Table of contents

Table of contents

  • Title Page iii
  • Contents ix
  • Figures xi
  • Preface xiii
  • 1 - The American Economy in Transition 1
  • 2 - The Men, the Media, and the Message, 1865-1900 27
  • 3 - Any Fool Can Make Soap 47
  • 4 - Leisure Time for the Ladies: Bicycles, Cameras, Appliances, and Other Luxuries 71
  • 5 - Trademarks and Brand Names--Selling the Image 95
  • 6 - I'D Walk a Mile for a Camel 127
  • 7 - Advertising Comes of Age 143
  • Notes 171
  • Bibliography 193
  • Index 201
  • About the Author *
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 206

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.