Religion, Media, and the Marketplace

By Lynn Schofield Clark | Go to book overview

PART TWO

Religion and Politics
in Tension:
Mobilization and Mission through
Media and Material Artifacts

In this section, we turn to an exploration of conflicts that emerge at the intersection of religion, media, and marketplace. These chapters explore political tensions that become encoded in media and media-related products or practices that then further contribute to misunderstandings and strife between religious and national loyalties. The last chapter in this section, by Erica Sheen, analyzes the differences between two big-budget Hollywood spectaculars focused on the story of Moses: the Cecil B. DeMille classic The Ten Commandments and Dreamworks' family film The Prince of Egypt. The chapter considers the ways in which these films work in concert with nationalist agendas even as the latter film, in particular, was promoted as cross-cultural and unifying in appeal. The middle chapter in the section, by Maryellen Davis, explores how Marian devotion has been marshaled in specific instances in relation to nationalist as well as religious agendas. The first chapter in this section considers the connection between the desire to influence through media materials and the need to ensure that potential observers are literate and able to interpret those materials in ways that those wishing to influence so desire. In this sense, literacy becomes crucial in the ways in which religion, media, and the marketplace can interrelate within and between particular cultures.

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