Hearst over Hollywood: Power, Passion, and Propaganda in the Movies

By Louis Pizzitola | Go to book overview

7
Perils of Passion
1915–1918

THE GOSSIP

As the summer of 1918 neared, a small item appeared at the bottom of a page of movie and Broadway gossip in the New York magazine Town Topics:

The town is plastered with Lithos and other flamboyant advertising
material of Marion Davies, who has been making movie appearances
here recently. This advertising, which must have cost a fortune, is
reported to have been done by William Randolph Hearst, who is
deeply interested in the movie business and believed that in Miss
Davies he had another Pickford. Last winter the Hearsts entertained
the Davies girl in Palm Beach, together with the Dolly Sisters, and no
one will be more disappointed than the newspaper magnate at the fail-
ure of his new star to impress the critics and enthuse the audiences.

The column was ghostwritten by Lady Duff-Gordon, a British society matron, fashion guru, and sister to Elinor Glyn, author of the sensational novel It. While submitting her fluffy pieces, Duff-Gordon was also employed as a part-time writer for the Hearst publications.

For many years the slogan pinned to every Hearst newsroom bulletin board was “Get It First.” It wasn't until much later that a directive on accuracy was posted. Hearst was in love with high-speed communication, and he

-126-

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Hearst over Hollywood: Power, Passion, and Propaganda in the Movies
Table of contents

Table of contents

  • Film and Culture - A Series of Columbia University Press ii
  • Title Page iii
  • Contents vii
  • Preface ix
  • Acknowledgements xv
  • 1 - Behind the Scenes 1880S–1890S 1
  • 2 - The Artist Journalist 1895–1898 17
  • 3 - Film News 1898–1906 40
  • 4 - Midium for a New Cntury 1900–1907 73
  • 5 - It Pays Ot Advertise 94
  • 6 - When Men Betray 1915–1918 111
  • 7 - Perils of Passion 1915–1918 126
  • 8 - Trader 1914–1918 135
  • 9 - The Perils of Propaganda 1917–1918 148
  • 10 - Fits and Starts 1917–1919 162
  • 11 - Over Production 1919–1922 179
  • 12 - Fire and Smoke 1922–1925 207
  • 13 - Industry 1925–1929 230
  • 14 - Above the Law 1929–1934 260
  • 15 - Remote Control 1934–1940 326
  • 16 - Hollywood Isolationist 1940–1947 370
  • 17 - No Trespassing 1947–1951 419
  • Notes 443
  • Index 501
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