Unless otherwise specified, all interviews were conducted by the author.
Page ix. Bernays: Interview with Edward Bernays; Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations (New York: Crown, 1998); Edward L. Bernays, Biography of an Idea: Memoirs of Corporate Public Relations Counsel Edward L. Bernays (New York: Simon and Schuster, 1965).
Page ix. “publicity a play received: Bernays, Biography of an Idea.
Page x. through the black peepholes of a darkly stained stereopticon: Ludwig Bemelmans, To the One I Love the Best (New York: Viking, 1955).
Page xi. not how Hearst's relationship to Hollywood was always perceived: The Lantern, Mar. 1916; Terry Ramsaye, A Million and One Nights (New York: Simon and Schuster, Touchstone, 1926).
Page xii. Hearst hired Alexander Black: Alexander Black, Time and Chance (New York: Farrar Rinehart, 1937); interviews with Alexander Black family, Apr. 18, 1995; correspondence with Black family, 1995.
Page xiii. “always acutely concerned [with] clearness: Black, Time and Chance.
Page xiii. “Black … is the yellowist of them all”: Ibid.
Page 1. a writer described Hollywood: George P. West, “Hearst: A Psychological Note,” American Mercury, Nov. 1930, 298–308.
Page 1. A gaslight rialto: John Warren Frick Jr., The Rialto: A Study of Union Square, the Center of New York's First Theatre District, 1870–1900 (Ph.D. diss., New York University, Mar. 1983); Leslie Fiedler, “What Shining Phantom: Writers and the Movies,” in Man and the Movies, ed. W. R. Robinson (Baton Rouge: Louisiana State University Press, 1967),