Trademarks and the Internet
The phenomenal growth in the use of the Internet and electronic commerce has led to a variety of new issues in trademark law. Trademarks can be easily infringed by others' domain names and on others' Web sites. To remedy abuse, Congress has outlawed the practice of cybersquatting, the bad faith registration of a domain name for the purpose of selling it to its rightful owner. Congress and the courts are struggling to keep pace with the impact of technology on trademarks.
A domain name is one's address on the World Wide Web. Although individuals and companies throughout the United States can share more than one name or address (for example, DELTA AIR LINES® coexists with DELTA DENTAL®, and DOVE BAR® for ice cream coexists with DOVE® for soap), domain names are unique identifiers and cannot be shared by more than one entity. Most companies use part of their name as their domain name. For example, IBM's domain name or Web address is www. ibm.com. Such an address makes it easier for consumers to locate IBM on the Web because many will simply make an educated guess that a company's Web address is the same as its name plus the identifier .com used for commercial sites.