Making Multinational Strategic
Alliances Work: Management,
Development and Training,
Control and Termination
This chapter continues the discussion of multinational strategic alliance implementation, focusing on alliance management, training and development, communication and control.
Alliance management is an internal and an external job. It involves maintaining links among all venture participants who affect the success of the venture. These participants include partners, external suppliers, customers, employees and regulatory agencies.
Managers of many multinational strategic alliances (including home country partner appointees, locals or third-country expatriates) have adopted modified versions of interactive, participative management and organization styles. Such styles are consistent with the globalization trend in multinational businesses and are especially useful when synergistically managing the kind of diversity found in multinational strategic alliances. A multidimensional integrative leadership style often is required, however, since situations at times also require directive, analytical, supportive and task-oriented leadership styles.