Multinational Strategic Alliances

By Robert J. Mockler | Go to book overview

Subject Index
AA see American Airlines
ACC see American Copier Co.
acquisitions 5, 18, 49
action workout sessions 154
activities 17, 100, 130, 200, 215
adaptability 99–101
see also flexibility
added value, importance 14, 56, 71, 101, 136
advertising agencies 105–8
Airbus Industrie, structure development 109–11
airline industry 10–11, 16–19, 29, 67–8
codesharing 116, 119–20, 122–3
contractual partnerships 119–21
decision situation diagram 114–15, 117, 119–20
equity investments 117
franchise arrangements 113–16, 117–19
operational fit 13
risk 30
statistics 1
strategic fit 43–4
structure development 109–17
type options 111–21
ambiguities 141
American Airlines (AA)
negotiation 67–8, 201
structure development 112–13, 121–3
American Copier Co. (ACC), quality control 168–9
appendices 219–39
Arab culture 178–81, 237
Asia, culture 236–7
assembly arrangements 18–27
AT&T, termination 191
Australia, culture 236
automobile industry 11, 19, 31, 62–4, 77–9, 131–3 '
interrelationships 19–27, 93
operational fit 13
South Korea 38
statistics 1
Ayling, Robert 68, 112, 121–2
BA see British Airways
Benecol margarine 11–12
benefits 2, 5–7, 31, 52
best practices 2, 197–218
see also checklists; core competencies; summary
control 192–4
culture 192–4, 233–9
development 192–4, 197–218
leadership 155–7
management 192–4, 197–218
negotiation 88–90
organization 155–7
partner selection 88–90
problems 192–4
staffing 155–7
strategic fit 54–7
structure 123–7
termination 192–41

-245-

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