Hybridity, or the Cultural Logic of Globalization

By Marwan M. Kraidy | Go to book overview

Index
Abu Lughod, Lila, 125
Abu Melhem, 123, 142
Active audience research: x, 21, 44; and agency, 38; in Britain, 36; and consumer freedom, 38; criticism of, 37; and cultural populism, 37; discursive bases of, 37; and encoding-decoding model, 36; and global media studies, 33; international contributions to, 38; and media production, 37; pitfalls of, 37; U.K. and U.S. variants of, 37; in uses and gratifications, 34
Ad-Dunia Hayk, 123, 142
Adorno, Theodor, 33
Afghanistan, 17
Africa, 68; and African Americans, 82–83, 159
Africans, 48
Agency: in active audience research, 38; and American studies, 33; and consumption, 151; and contingency, 67; and critical transculturalism, 96, 149, 151–153; and cultural globalization, 149, 150–151; and cultural imperialism, 33, 149, 150–151; and cultural pluralism, 149, 150–151; and cultural production, 12; definition of, 151; and global culture, 15; and hybridity, 12, 58, 66, 149–153, 161; of international audiences, 94; in international communication, 3; links to communication, 12; and Maronites, 158; and multiculturalism, 149, 150–151; of nation-states, 19, 41; of reader, 17; relation to structure, 13, 149–151, 158; and resistance, 67; site of, 149–151; and Tele Chobis viewers, 12
Agency-structure relation, 13, 29, 149–151, 158
Ahmad, Aijaz, 45, 46, 66, 70, 165n6
Al-Arabiya, 99
Al-Hamad, Turki, 3, 167n2
Al-Hayat, 99
Al-I Ahmad, 3
Alif, 165n5
Al-Jazeera, 99
Allor, Martin, 37
Al-Manar, 122, 145, 174n9
Althusser, Louis, 175n5
American Enterprise, 74, 78
American Enterprise Institute, 90
American Quarterly, 32
American Spectator, 73
American studies, x, 32–33
American television, and race issues, 82–83
American University of Beirut, 138
Americanization: and class differences in Britain, 35; of Europe, 35; and French radio, 35; and German cinema, 35; of global culture, 17; and Hollywood studios, 81; of Italy, 60–61
Amin, Samir, 45
Amoeba, as pattern of cultural indigenization, 6
Anderson, Benedict, 51, 56
Ang, Ien, 35, 36
Anthropology: cultural, 4; and cultural globalization, 16; of Hawaii, 61; historical, 61; and modernity-tradition relation, 64; and syncretism, 50
Antihybridity backlash, xi, 65–67
Anzaldúa, Gloria, 169n2
Appadurai, Arjun, 10, 15, 39, 40, 41, 153, 154, 155, 156
Arab satellite television industry, 123
Arab world, 59; and Arab identity, 120; media policy in, 159; and nationalism, 127; oligarchical capitalism in, 159; satellite television in, 99; size of audience in, 99
Arabs: and tradition, 129–131; values of, 128–129
Arab-Western dialogism, 12, 116, 127–133
Archetti, Eduardo, 51
Argentina, 63
Armstrong, Louis, 60
Articulation: and critical transculturalism, 150–156; criticism of, 176n5; definition of, 156; and encoding-decoding model, 36; and hegemony, 36; and hybridity-power nexus, 156; and interpellation, 36; lopsided, 150–156, 176n5; in media and communication studies, 175–176n5
Asians, 48
Asmar, Simon, 123
Atlas du Monde Diplomatique, 10

-211-

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Hybridity, or the Cultural Logic of Globalization
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vi
  • Acknowledgments xiii
  • 1- Cultural Hybridity and International Communication 1
  • 2- Scenarios of Global Culture 15
  • 3- The Trails and Tales of Hybridity 45
  • 4- Corporate Transculturalism 72
  • 5- The Cultural and Political Economies of Hybrid Media Texts 97
  • 6- Structure, Reception, and Identity on Arab-Western Dialogism 116
  • 7- Hybridity without Guarantees toward Critical Transculturalism 148
  • Notes 163
  • Bibliography 177
  • Index 211
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