Communication: Reinforcing the
Participatory NRM Research and
Participatory development communication (PDC) can be defined as “a planned activity, based on the one hand on participatory processes, and on the other hand on media and interpersonal communication, which facilitates dialogue among different stakeholders, around a common development problem or goal, with the objective of developing and implementing a set of activities to contribute to its solution, or its realization, and which supports and accompanies this initiative” (Bessette, 2004:11).
A participatory process involves a person’s
active involvement in interaction, dialogue,
sharing, consensual decision-making and
action-taking. Participatory communication is
the foundation of this process. The most
important outcomes of participatory
communication are the presence of local
people in decision- making, project design and
implementation as well as evaluation. The
people must come through the process with
newly acquired skills and a sense of being in
control (White, 2003).