Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street

By Matthew J. Kiernan | Go to book overview

Chapter 6
Why Does It All Matter Anyway?
The State of the World

“Sustainability is here to stay or we may not be. “

—NIALL FITZGERALD
K CEO, UNILEVER

Before moving on to what I expect will be much more uplifting and optimistic material in Chapters 7 through 12, it will be helpful to pause and remind ourselves why sustainability investing is such a critical imperative.

At the risk of sounding excessively melodramatic, current environmental and social conditions—and forward-looking trends—should be enough to give all investors pause. Unfortunately, most don’t spend much time thinking about them (with, of course, the conspicuous exception of the enlightened readership of this book), but they absolutely should. Unless these trends can be halted and reversed, there will be relatively little point in investing; we will simply not have the sort of world in which anyone would want to work, raise children, or spend their retirement. So

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