Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street

By Matthew J. Kiernan | Go to book overview

Chapter 8
The Game-Changers
Part 1: Collective Initiatives

Over the longer term, Investments based on sustainability
criteria are expected to outperform those based on
traditional performance resources
.

—RODERICK MUSTERS, CHIEF INVESTMENT OFFICER, APG,
NETHERLANDS (SECOND-LARGEST PENSION FUND IN THE WORLD)

In Chapter 2 we explored the powerful cognitive forces that have, historically at least, militated so effectively against the acceptance of the sustainable investment hypothesis by the mainstream community. Chief among them was the unquestioned—and, as it turns out, totally unfounded—belief that sustainability factors were either irrelevant or even harmful to financial returns. It followed “logically” from this that addressing them explicitly in any investment strategy was completely antithetical to the notion of fiduciary responsibility.

In Chapter 3 we examined some of the perverse, real-world consequences and lost opportunities triggered by this largely unthinking rejection. One of the many examples of the unfortunate consequences of this myopia was the spectre of the $40 billion Gates Foundation steadfastly

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