Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad

By Dick Martin | Go to book overview

NOTES

Introduction

1. Ivan Krastev, “The Anti-American Century?” Journal of Democracy (April 2004). See www.journalofdemocracy.org/articles/toc/tocapr04.html (last accessed on July 14, 2006).

2. Global Market Insite’s 2004 survey of people in twenty countries found that 35 percent say “U.S. foreign policy is the most important factor in formulating their image of America.”

3. Nicolas Albanese et al., Streetwise Italian Dictionary/Thesaurus (New York: McGraw Hill, 2005).

4. Julianne Malveaux, “The African American Bridge,” USA Today (January 3, 2003).

5. Kishore Mahbubani, Beyond the Age of Innocence: Rebuilding Trust Between America and the World (New York: Perseus, 2005), p. 39.

6. Department of Defense, “Active Duty Military Personnel Strengths by Regional Area and by Country” (309A), June 30, 2005.

7. According to the Federation of American Scientists; see www.fas.org/main/ home.jsp.

8. Bernard Chazelle, “Anti-Americanism: A Clinical Study,” Princeton University, 2004. See www.cs.princeton.edu/~chazelle/politics/antiam.html (last accessed on July 13, 2006).

9. Francis Fukuyama, America at the Crossroads (New Haven, CT: Yale University Press, 2006), p. 103.

10. Tony Judt, Postwar: A History of Europe Since 1945 (New York: Penguin Press, 2005), p. 353.

11. Political scientist Samuel Huntington coined the phrase “clash of civilizations” in a seminal Foreign Affairs magazine article, notable not only for its insight but its predictive accuracy. Written in the summer of 1993, following the collapse of the Soviet Union, Huntington forecast that the cultural gulf between Western Christianity and Islam would be the fault line of conflict in the future. See Samuel Huntington, “The Clash of Civilizations?” Foreign Affairs (Summer 1993).

12. Lee Harris, “The Intellectual Origins of America Bashing,” Policy Review No. 116 (December 2002/January 2003).

13. Joseph S. Nye, Jr. “Bush Can Reverse America’s Declining Popularity,” Newsday (December 22, 2004).

14. “A Major Change of Public Opinion in the Muslim World,” a poll commissioned by Terror Free Tomorrow and conducted by the Indonesian Survey Institute February 1–6, 2005. The poll included 1,200 respondents nationwide and had a margin of error of 2.9 percent. See www.terrorfreetomorrow.org/ articlenav.php?id = 56 (last accessed on March 15, 2006).

-263-

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Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Introduction- The Anti-American Century 1
  • Part One 13
  • Chapter 1- Ilting at Windmills 15
  • Chapter 2- The Queen of Branding 24
  • Chapter 3- Charlotte in Wonderland 34
  • Chapter 4- The Prince of Pollsters 43
  • Chapter 5- Measuring Distance 51
  • Part Two 61
  • Chapter 6- Why Do They Hate Us? 63
  • Chapter 7- The Pictures in Their Heads 72
  • Chapter 8- The Business of America 84
  • Chapter 9- The Power of Brands 95
  • Chapter 10- Brand America 105
  • Chapter 11- Ceos' in Handcuffs 115
  • Chapter 12- Plague or Paranoia? 125
  • Part Three 139
  • Chapter 13- in Search of Anti-Anti-Americans 141
  • Chapter 14- The Path to Happy 150
  • Chapter 15- Sink Roots, Don't Just Spread Branches 162
  • Chapter 16- Go Glocal 175
  • Chapter 17- Share Your Customers' Cares 187
  • Chapter 18- Stiff-Necked, Tree-Hugging Critics 201
  • Chapter 19- Share Your Customers' Dreams 213
  • Chapter 20- Myth America 223
  • Chapter 21- A Lever to Move the World 233
  • Chapter 22- Waging Peace 246
  • Coda the Last Three Feet 257
  • A Note about the Endnotes 262
  • Notes 263
  • Acknowledgments 289
  • Index 291
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