The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business

By Susan Urquhart-Brown | Go to book overview

Foreword by Jim Horan
Going solo is difficult … even for the best and strongest of entrepreneurs. The emotional ups and downs can be significant. In The Accidental Entrepre- neur: 52 Things I Wish Someone Had Told Me about Starting a Business, Susan Urquhart-Brown speaks powerfully to the interpersonal aspects of selfemployment as well as the practical nuts and bolts. Sometimes she offers a pep talk, encouraging you to try something new and bold. Other times, she gives a dose of “tough love” to get you back on track.From my experience, I know that the author is someone who has not only walked her talk, but understands the people side of entrepreneurship, and that her advice is practical and real as well as inspiring. This guidebook is the result of lessons the Author learned over the past 12 years of building her business and coaching successful entrepreneurs like myself.Business theory doesn’t get your phone to ring. The Accidental Entre- preneur leaves the theory behind and clearly spells out a roadmap to guide you from being an accidental entrepreneur to an intentional entrepreneur with a thriving business. This guidebook is sure to become a well-worn companion on your desk. Susan made sure that each bite-size section is on-point, a quick read, and immediately actionable.Good ideas are a dime a dozen. The value is in implementation. If you are considering entrepreneurship, this book contains easy exercises and a reality check to determine if it is a good fit for you. If you have a business that’s ready for the next level, this book is filled with marketing and sales tips designed to move your business way beyond “just getting by.” Susan also includes the wisdom gained from over 20 successful entrepreneurs as they share those things they wish someone had told them before they started their business!One of the nice things about this book is that it is written by an entrepreneur for entrepreneurs; it is written in simple, clear, understandable language. It is also very easy to find real, practical solutions to the problems you are struggling with because the book is organized either around solutions … or problems. For example,
Why and how procrastination can be good
Working through self-sabotage and resistance

-ix-

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The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Foreword by Jim Horan ix
  • Acknowledgments xi
  • Introduction 1
  • Chapter 1 - What Is An Entrepreneur, Anyway? 5
  • Chapter 2 - Ready, Set, Go! 13
  • Chapter 3 - Taking Care of Business 33
  • Chapter 4 - What Do You Bring to the Party? 65
  • Chapter 5 - Market and Sell Your Socks Off! 91
  • Chapter 6 - Get Connected to the Web for Profit 133
  • Chapter 7 - Making Room for More Business 155
  • Index 173
  • About the Author 179
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