The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business

By Susan Urquhart-Brown | Go to book overview

CHAPTER 1
WHAT IS AN
ENTREPRENEUR, ANYWAY?

Eight Questions to Ask Before
You Start a Business
HAVE YOU BEEN THINKING about making your endeavor into a business? Are you confused about where to start and what to do? If you answered yes, your next move is to answer the following questions for yourself. This will help you to gain the clarity needed to find direction. Also, the thinking and research you do as you answer these questions will become your steps for starting your business. Don’t be like 95 percent of wannabe entrepreneurs who think they have a great idea and jump into business without careful planning. Some people who follow this strategy are very successful; but if you look before you leap, your percentage for success will be much higher.

1 “Don’t be like 95 percent of
wannabe entrepreneurs who
think they have a great idea
and jump into business without
careful planning.”

Questions to Ask Yourself
1. “Who am I?” Starting and running a business is a lot like running a marathon. There will be highs and lows, and the prospect is both exciting and scary. To maximize your chances, analyze your strengths and weaknesses as well as your personal characteristics. For example, to be in business, you need determination, persistence, creativity, flexibility, and a steep learning curve. Will you be able to develop and strengthen these characteristics better by

-5-

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The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Foreword by Jim Horan ix
  • Acknowledgments xi
  • Introduction 1
  • Chapter 1 - What Is An Entrepreneur, Anyway? 5
  • Chapter 2 - Ready, Set, Go! 13
  • Chapter 3 - Taking Care of Business 33
  • Chapter 4 - What Do You Bring to the Party? 65
  • Chapter 5 - Market and Sell Your Socks Off! 91
  • Chapter 6 - Get Connected to the Web for Profit 133
  • Chapter 7 - Making Room for More Business 155
  • Index 173
  • About the Author 179
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