The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business

By Susan Urquhart-Brown | Go to book overview

CHAPTER 2
READY, SET, GO!

The Entrepreneurial Mystique

THERE’S A MYSTIQUE about the word “entrepreneur.” People tend to say, “I’m not an entrepreneur. I’m a downsized executive who has a small consulting practice,” or “I’m an independent contractor.” I ask, “What’s the difference?” Part of the mystique is thinking that the only real kind of entrepreneur is a person who has a brilliant idea and starts a business using venture capital, and the fledging enterprise becomes the next Microsoft.

Not true. According to the Random House Dictionary, an entrepreneur is someone who organizes, manages, and assumes risk for a business or other enterprise. In other words, an entrepreneur is—or can be—you.

4 “If you are thinking about
starting a business, you need
to assess your level of comfort
with risk, both financial and
personal.”

Of course, some entrepreneurial ventures are more financially risky than others. If you are thinking about starting a business, you need to assess your level of comfort with risk, both financial and personal. Most people would try out their business schemes at least once if money were no object. However, it takes more than money to keep your venture growing and healthy. You need a passion for what you’re doing, a persistent drive, and the confidence to keep up with marketplace trends.


What Type of Entrepreneurial Option Fits You Best?

The kind of entrepreneurial option you choose will have an effect on the risks you are willing to take. To determine what type of entrepreneurial option is best for you, assess your business vision versus how much risk you are willing

-13-

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The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Foreword by Jim Horan ix
  • Acknowledgments xi
  • Introduction 1
  • Chapter 1 - What Is An Entrepreneur, Anyway? 5
  • Chapter 2 - Ready, Set, Go! 13
  • Chapter 3 - Taking Care of Business 33
  • Chapter 4 - What Do You Bring to the Party? 65
  • Chapter 5 - Market and Sell Your Socks Off! 91
  • Chapter 6 - Get Connected to the Web for Profit 133
  • Chapter 7 - Making Room for More Business 155
  • Index 173
  • About the Author 179
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