There are no hidden meanings.
—I. Sheldon Kopp
The Jacksonville Landing sits as an urban shopping park on the north bank of the St. Johns River. Developed by the Rouse Corporation as part of an urban renewal and economic development project in Jacksonville's core city business district, The Landing is a semicircular shopping mall that features dozens of specialty shops, a few restaurants, a video arcade, and a food court on its second floor that provides workers in the city with a place to have a sandwich, salad, or a slice of pizza during their lunch hour. The first floor consists primarily of retail spaces that are leased on a revolving basis, and the arch of stores opens into an interior courtyard featuring a fountain where children play between intermittent sprays of water. The area is accessible from a large parking lot on its east side as well as from a dock and riverwalk on the edge of the St. Johns River. The courtyard is a gathering spot that attracts different crowds throughout the week, and it is also the site where the Rouse Corporation's staff coordinates special events, including festivals, concerts, and dances. At its best, The Landing provides a public space that is designed to encourage local residents and tourists to patronize downtown businesses and provide a space for artistic and cultural expression within the urban environment.1 Constructed largely on old parking lots, the shopping park also replaced old buildings. The facility was opened in the fall of 1987, and businesses continue to move in and out of the building.