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Publication information: Book title: The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand in-World. Contributors: Sue Martin Mahar - Author, Jay Mahar - Author. Publisher: American Management Association. Place of publication: New York. Publication year: 2009. Page number: 200.
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(Einhorn, 1992, p. 25)
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"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).
"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)