The Ideology of the Digital Me
In this chapter, I investigate the argument that we are entering the age of the cyborg, which is said to represent the opening of a space for the pluralizing of identity and difference beyond past social divisions of class, race, gender, sexuality, and (dis)ability. I argue that by positing knowledge as the basis of reality—for example, by proposing that social divisions such as class are the effect of an instrumental logic of classification—cyborg theory obscures the fact that knowledge is always shaped by class relations. Instrumental reason is itself not disembodied from the social, but deeply implicated in capital’s drive to increase the rate of profit. In developing my argument, I advance a labor theory of digital culture that resituates the social, economic, and cultural changes that are said to define the cyborg in terms of the organization of capitalism since the end of the long boom and thus open a new direction for digital theory by reading class back into the study of culture.