Let's examine each of them briefly.
A publicity story about a company is worth how many ads? No one knows for sure, but it has to be more than one. And the price is right. In addition, the press is constantly looking for material to fill their pages on time. Approximately one-third of the articles in print publications originate outside of the press room. Therefore, someone in your business, preferably with writing skills, should be constantly looking for a publicity angle that will appeal to the press. If you are selling an iPhone or Windows 7, it may be rela-