Addiction by Design: Machine Gambling in Las Vegas

By Natasha Dow Schüll | Go to book overview

5
LIVE DATA:
Tracking Players, Guiding Play

One night while I was playing at the Crystal Palace, a man sat down
next to me and said, You know, I invented this machine. I asked him,
How did you come up with the machine? And he said, Well, I inter-
view people like you and ask them what they think the machine should
do, or not do. He said, I’m always talking to everyone, wherever I go,
getting input. It was his creation and he wanted feedback. He got
excitement hearing how I felt about playing it. I said, It’s a wonderful
product, it’s sleek, attractive, every ten minutes it gives you a little
something, and you don’t have to put in coins—I hate dirty hands.
I helped him, by giving him input.

—Lola

Randy Adams’s name kept popping up. “He’s the man, he’s Mr. Inventor,” said Marcus Prater at Bally. “He’s the idea guy,” said his colleague at Anchor Gaming.1 “Randy Adams really knows how to get in the head of a fifty-year-old woman and figure out what she wants,” commented a panelist admiringly during a presentation at the 1999 World Gaming Expo. I contacted Adams’s secretary after watching a rerun of Geraldo Rivera’s Las Vegas, the American Fantasy. In the program, after interviewing local psychologist Robert Hunter, Rivera launched into a baritone

-137-

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