Money Games: Profiting from the Convergence of Sports and Entertainment

By David M. Carter | Go to book overview

5
MOBILE TECHNOLOGY

VERIZON V CAST

They were commercials that seemed to appear on TV during every sporting event in 2007. In one, a sports reporter interviews a tuxedoed Mike Joiner, who is identified as the “MVP of today’s Baxter-Donahue wedding.” Joiner rattles off sports clichés about it being a “team effort,” and a replay of him at the altar as best man is shown while he watches a gamecast of the “Chicago-St. Louis” game on his cell phone.

In another, a woman identified as Sarah Fiske is interviewed in front of a house after being named “MVP of the Anderson baby shower.” The reporter asks, “What was the toughest part for you, Sarah?” She responds, “You know, like I said, pretending that I actually wanted to be here. But I was able to stay focused and watch highlights from a bunch of college hoops games.” A replay is shown of Sarah at a hopelessly boring ladies event while she’s watching highlights of college basketball on her Verizon V CAST mobile device complete with ESPN MVP. Then, in a moment of hilarity, her angry sister Nancy tries to drive away without giving Sarah a ride home.

Other Verizon V CAST commercials that would appear throughout the year featured a man on his honeymoon, colleagues at an excruciating work-related conference, and even a man with two paramedics in an ambulance. The point of these ads is fairly clear: they demonstrate that, thanks to sports-related content, even the least-desirable situations can be ameliorated. All preconceived notions of time and place are thrown out the window, as one can be close to sports virtually anywhere and anytime. Fans everywhere are now capable of watching gamecasts, updating their fantasy sports team roster, or viewing highlights courtesy of emerging mobile technology.

For ESPN, the new service provided a dramatic change in strategy after some early forays into mobile technology went awry. For Verizon, a partnership with

-125-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Money Games: Profiting from the Convergence of Sports and Entertainment
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • Introduction 1
  • Part I - At-Home Convergence 13
  • 1 - Television Content 19
  • 2 - Video Gaming 45
  • 3 - Athlete Branding 68
  • Part II - Away-from-Home Convergence 93
  • 4 - The Internet 99
  • 5 - Mobile Technology 125
  • 6 - Gambling 147
  • Part III - At-Venue Convergence 173
  • 7 - Sports-Anchored Development 179
  • 8 - Venuetechnology 204
  • 9 - Corporate Marketing 229
  • Notes and Index 253
  • Notes 255
  • Index 277
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 290

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

    Already a member? Log in now.