Postfeminism: Cultural Texts and Theories

By Stéphanie Genz; Benjamin A. Brabon | Go to book overview

7
Men and Postfeminism

OVERVIEW

In this chapter, we examine the relationship between men and (post) feminism, discussing the emergence of the men’s movement as a result of women’s social enfranchisement and the cultural influence of feminist ideas and policies. The questioning of the term ‘Woman’ by feminism and the interest in gender relations produce a variety of responses by men who endeavour to redefine masculinity and understand their place within/alongside feminism. Initially, we chart what has been described as an ongoing crisis in masculinity which reached its pinnacle in the popular press in the USA and UK in 2000 (Beynon). Considering the transforming political, social, economic and cultural landscape between the late 1960s and the present day, we identify important developments within these areas that have impacted upon our understanding and representation of masculinity and male identity – such as the economic shift from Fordism to post-Fordism, neo-liberal philosophies and 9/11. In so doing, we pick up on recent developments within masculinity studies that have analysed men as a politically gendered category (bounded by specific masculine cultural forms) that can no longer be ascribed a normative location as transparent, neutral and disembodied. From here, we focus in detail on three versions of masculinity that have evolved since the 1980s – the ‘new man’, the ‘metrosexual’ and the ‘new lad’ – in order to advance and define a fourth, new category of masculinity for the twenty-first century – the ‘postfeminist man’. Through the use of topical case studies on representative cultural icons (such as David Beckham as

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Postfeminism: Cultural Texts and Theories
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Acknowledgements vi
  • Introduction- Postfeminist Contexts 1
  • 1 - Backlash and New Traditionalism 51
  • 2 - New Feminism- Victim vs. Power 64
  • 3 - Girl Power and Chick Lit 76
  • 4 - Do-Me Feminism and Raunch Culture 91
  • 5 - Postmodern (Post)Feminism 106
  • 6 - Queer (Post)Feminism 124
  • 7 - Men and Postfeminism 132
  • 8 - Cyber-Postfeminism 145
  • 9 - Third Wave Feminism 156
  • 10 - Micro-Politics and Enterprise Culture 166
  • Afterword- Postfeminist Possibilities 178
  • Bibliography 180
  • Index 196
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