Intercultural Communication: A Critical Introduction

By Ingrid Piller | Go to book overview

CHAPTER 8
Intercultural Romance

8.1 CHAPTER OBJECTIVES
While intercultural communication is often seen as problematic (see Chapter 6), it is also celebrated as we saw in the exploration of the commodification of intercultural communication in advertising (Chapter 7). This chapter is devoted to another form of the celebration of cultural difference and diversity, where the cultural other is romanticised and constructed as an object of romantic and sexual desire.This chapter will enable you to:
Gain an overview of research into intermarriage and intercultural romance and the discursive construction of intercultural desire in Orientalist discourses, including on mail-order bride websites.
Engage critically with the complex intersections between practices, ideologies and material bases in intercultural communication in the context of love, romance and sexuality.

8.2 LOVE GOES GLOBAL

A German woman whom I asked in the late 1990s how she had met her American husband responded, ‘I always wanted to marry a cowboy!’1 In saying that, she was–consciously or unconsciously–echoing the lyrics of a pop song that had topped the charts in Germany back in the 1960s when she was a child:2

Ich will’nen Cowboy als Mann/Ich will’nen Cowboy als Mann /
Dabei kommt’s mir gar nicht auf das Schiessen an/Denn ich weiß,

-111-

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