Hearts and Minds: Canadian Romance at the Dawn of the Modern Era, 1900-1930

By Dan Azoulay | Go to book overview

3
The Dos and Don’ts
of Romance

As important as finding the ideal partner was following the proper rules in doing so. This was especially true for “polite society” – for members of the middle and upper classes eager to distinguish themselves from the “rougher” classes. But Canadians of more humble backgrounds, perhaps aspiring to middle-class respectability, felt the need as well. And, once again, the Family Herald was there to help. The editor of the Prim Rose column, as it happened, was also available to answer questions about romance etiquette, which she did in a separate column until 1914.1 Although her advice was always precise and consistent, the basis of her expertise is not entirely clear; it likely came from the British, American, and Canadian etiquette books she sometimes recommended to readers. More certain is that many young Canadians depended on her to guide them through the perilous waters of romance. In fact, with the magazine’s circulation surpassing 200,000 by 1930, she was probably their most important written source of romance etiquette in these years.2 No doubt they also sought guidance from the general etiquette manuals popular at the time – such as Maud Cooke’s dauntingly thorough Social Etiquette, published by McDermid and Logan of London, Ontario, in 1896, and the more concise Manners issued by Toronto’s McClelland & Stewart in 1914 – but these were not nearly as

-91-

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Hearts and Minds: Canadian Romance at the Dawn of the Modern Era, 1900-1930
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acknowlegments ix
  • Introduction - Why Romance? 1
  • 1 - The Woman of His Dreams 21
  • 2 - The Man of Her Dreams 53
  • 3 - The Dos and Don’Ts of Romance 91
  • 4 - Courtship Hardship 127
  • 5 - Love and War 165
  • Epilogue - The New Order 205
  • Glossary 235
  • Notes 237
  • Index 287
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