Don't Think Pink: What Really Makes Women Buy--and How to Increase Your Share of This Crucial Market

By Lisa Johnson; Andrea Learned | Go to book overview

CHAPTER 9
the internet-
savvy woman
connecting with her online

SPEND A DAY with even a handful of American women and you’ll see that going online has become a way of life for them—for gathering information, shopping and communicating with friends and family. So, to reach women where they are already assembling, you have to go online too.

Consumers are heading online in huge numbers. In fact, 10 million U.S. consumers were predicted to have gone onto the Internet during 2003, a growth of 6.5 percent over 2002.1 To put that into perspective, in 2004 there are nearly two times as many online households as off-line households. What a difference a few years make!

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