The Rise and Fall of Franklin Delano Roosevelt

By Robert Underhill | Go to book overview

CHAPTER 2. AMERICA’S GREAT DEPRESSION

The land had been overturned in a great speculative
frenzy to make money in an unsustainable wheat market..
.. The rains disappeared—with no sod to hold the earth in
place—the soil calcified and started to blow. Dust clouds
boiled up, ten thousand feet or more in the sky, and rolled
like moving mountains…

—Timothy Egan in The Worst Hard Times

_____________________

For America and for most of the world, just prior to the First World War, manufacturing enough furniture, appliances, and equipment to serve people’s needs seemed to be the major economic challenge. John D. Rockefeller, Cornelius Vanderbilt, and Andrew Carnegie—titans of earlier generations—were confident that whatever they constructed in railroads or produced in oil and steel, Americans would consume. As the nation industrialized, however, conditions changed, and enlarging public demand usurped the challenges of production.

With ever lessening dependence upon hand skills, efforts shifted from production methods toward increasing consumption. It was necessary to convince people that they needed more—larger homes, new inventions, different furniture, this year’s vehicle, appliances, and gadgets of every description. Along with rosy incomes and larger industrial production arose another enterprise—a huge venture with staggering societal impact. That venture was advertising—the planting and promotion of wants in people.

-11-

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The Rise and Fall of Franklin Delano Roosevelt
Table of contents

Table of contents

  • Title Page v
  • Acknowledgments ix
  • Table of Contents xiii
  • Foreword 1
  • Chapter 1- Europe after the First World War 3
  • Chapter 2- America’s Great Depression 11
  • Chapter 3- Franklin Roosevelt- The Early Years 17
  • Chapter 4- FDR- Emerging Politician 23
  • Chapter 5- Seizing the Crown 27
  • Chapter 6- Advisors and Aides 31
  • Chapter 7- FDR- First Media President 39
  • Chapter 8- Supreme Court Imbroglio 43
  • Chapter 9- Europe’s War–1939 53
  • Chapter 10- Third Term 59
  • Chapter 11- Lend Lease 69
  • Chapter 12- Intervention or Isolation 77
  • Chapter 13- Barbarossa 91
  • Chapter 14- Troubled Waters 101
  • Chapter 15- Americana 1941 109
  • Chapter 16- The Labor Front 113
  • Chapter 17- From Marriage to Alliance 119
  • Chapter 18- Empire of the Rising Sun 127
  • Chapter 19- Atlantic Charter 133
  • Chapter 20- Enter the Scientists 141
  • Chapter 21- Undeclared War 1941 147
  • Chapter 22- Russia- The Enigma 153
  • Chapter 23- Japan- Expansion and Perfidy 161
  • Chapter 24- Infamy 171
  • Chapter 25- FDR- A Reckoning 179
  • Bibliography 195
  • Notes 199
  • Index 209
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