The Moveon Effect: The Unexpected Transformation of American Political Advocacy

By David Karpf | Go to book overview

1
The New Generation of Political
Advocacy Groups

“Political mobilization is seldom spontaneous. Before any large
element of the population can become a part of the American
political process, organizations must be formed, advocates must be
trained, and the material resources needed to gain the attention of
national policy-makers must be gathered.”

—Jack Walker, Mobilizing Interest Groups in America, p. 94

This book is a study of the Internet’s effect on American political organizations. Current research about the Internet and politics holds two competing claims to be true. First, the new media environment has enabled a surge in “organizing without organizations.” We no longer need organizations to start a petition, create media content, or find like-minded individuals. Second, many fundamental features of American politics—from the average American’s lack of political knowledge or interest to the elite nature of major political institutions—remain unchanged by the new media environment. Everyone can now speak online, but surprisingly few can be heard.

I offer a third claim that modifies both of these perspectives: changes in information technology have transformed the organizational layer of American politics. A new generation of political advocacy groups has redefined organizational membership and pioneered novel fundraising practices. They have crafted new tactical repertoires and organizational work routines. “Political mobilization is seldom spontaneous,” and the organizations that mobilize public sentiment have changed as a result of the Internet. The real impact of the new media environment comes not through “organizing without organizations,” but through organizing with different organizations.

Though Internet-mediated organizations have played a prominent role in American politics for a dozen years, we still know very little about their operation.

-3-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
The Moveon Effect: The Unexpected Transformation of American Political Advocacy
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 237

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.