Enlisting Masculinity: The Construction of Gender in U.S. Military Recruiting Advertising during the All-Volunteer Force

By Melissa T. Brown | Go to book overview

LIST OF ILLUSTRATIONS AND TABLES
Figure 3.11975 Army Ad49
Figure 3.21990 Army Ad54
Figure 3.31995 Army Ad69
Figure 4.11972 Navy Ad79
Figure 4.21974 Navy Ad88
Figure 4.31994 Navy Ad91
Figure 5.11990 Marine Corps Ad115
Figure 5.22001 Marine Corps Ad116
Figure 6.11972 Air Force Ad136
Figure 6.21990 Air Force Ad140
Table 1Active Duty Military Personnel187
Table 2Female Enlisted Active Duty Military Personnel189
Table 3Female Active Duty Officers190
Table 4African Americans as a Percentage of Active Duty Enlisted Forces191
Table 5African Americans as a Percentage of Active Duty Officers192
Table 6African Americans as a Percentage of Female Active Duty Enlisted Forces193

-vii-

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Enlisting Masculinity: The Construction of Gender in U.S. Military Recruiting Advertising during the All-Volunteer Force
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • List of Illustrations and Tables vii
  • Acknowledgments ix
  • Chapter 1- Introduction 3
  • Chapter 2- Concepts and Context - Masculinity, Citizenship, and the Creation of the All-Volunteer Force 18
  • Chapter 3- The Army 41
  • Chapter 4- The Navy 74
  • Chapter 5- The Marine Corps 104
  • Chapter 6- The Air Force 130
  • Chapter 7- Recruiting a Volunteer Force in Wartime 158
  • Chapter 8- Conclusion 178
  • Appendix 187
  • Notes 195
  • Bibliography 205
  • Index 215
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