TO THE BIG PICTURE
“The leader is the person who brings a little magic to the moment.”
—Denise Morrison, President and CEO, Campbell Soup Company
Hawaiian shirt day, free food first Fridays, ping-pong tables, onsite laundry, or the amount of “flair” you wear on your uniform. Is that employee engagement?
Employee engagement. You’ve likely heard the term thrown around quite a bit. What exactly is it, and how do you get it? Although free food is always engaging for me, that is just a very small tactic in your larger strategy of building an engaged team. Employee engagement isn’t defined by employee happiness or even employee satisfaction; the definition goes deeper. In the New York Times bestseller, Building a Magnetic Culture, Kevin Sheridan said that engaged employees:1
… possess an intellectual commitment and emotional bond to their
… have an eagerness to exert both discretionary effort and creativity.
… become co-owners of their own engagement and commitment to
Our interpretation of these characteristics is:
They have passion and enthusiasm for their company, and they’re
proud to say they work there!
They will go above and beyond and take initiative just because they
want to. Now, that’s a manager’s dream.