If you are looking for a job, I recommend you read this book. But before we talk about why, I want you to think about what a strange practice this is: One author recommending the books of another author. It happens all the time. Why do authors recommend other authors, particularly those writing in the same field? You don’t find that happening in other arenas of the marketplace. Does Coca-Cola recommend Pepsi? Nope, it does not. In commerce, you don’t recommend a competitor’s product. And why? There is a simple rule operating here: Consumers only have a finite amount of money. If they spend it on a competing product, they have less to spend on you. Therefore, isn’t it mildly insane for authors to recommend that people spend their money on other authors’ books, rather than their own? Well, I can really only speak from my own experience. But for me it makes perfect sense. For three reasons.
First, overwhelm. The Book of Ecclesiastes, in the Old Testament, enunciated the problem: “Be warned, my son…. Of the making many books, there is no end….” To illustrate this sentence, as of August 2010, according to Google, there were 129,864,880 books in existence. Now, I have no idea how many of these books are in the