The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents

By Giuseppe Iarossi | Go to book overview
Table of Contents
Forewordxi
Acknowledgmentsxii
Abbreviations and Acronymsxv
Chapter 1.Taking A Closer Look at Survey Implementation1
Chapter 2.Survey Management: An Overview9
Overall Program Design10
Questionnaire Design, Pilot, and Data Entry Form10
Survey Firm Selection12
The Sample18
Training20
Fieldwork and Data Quality Control20
Chapter 3.How Easy It Is to Ask the Wrong Question27
Practical Guidelines in Questionnaire Designs29
Question Wording29
Question Style44
Question Type49
Question Sequence74
Questionnaire Length78
Questionnaire Layout80
Translation85
Pre-Test86
Chapter 4.A Practical Approach to Sampling95
Determining the Sample Size in Simple Random Sampling96
Determining the Sample Size in Stratified Sampling99
How to Carry Out Systematic Sampling104
How to Carry Out the Probability Proportional to Size Selection Method
How to Deal with Population Frame Problems110
Impact of Mergers, Acquisitions, and Separations on Sampling Weights115
Weight Adjustments and Poststratification120
Sampling in Practice: How to Maximize the Sample Representativeness while Minimizing the Survey Cost through the Use of Poststratification129

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