A Review of Food Marketing to Children and Adolescents: Follow-Up Report

By Jon Leibowitz; J. Thomas Rosch et al. | Go to book overview

A Review of Food Marketing to
Children and Adolescents
Follow-Up Report

December 2012

Federal Trade Commission

Jon Leibowitz, Chairman
J. Thomas Rosch, Commissioner
Edith Ramirez, Commissioner
Julie Brill, Commissioner
Maureen Ohlhausen, Commissioner

-i-

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A Review of Food Marketing to Children and Adolescents: Follow-Up Report
Table of contents

Table of contents

  • Title Page i
  • Report Contributors ii
  • Contents iii
  • List of Tables v
  • List of Figures vii
  • Executive Summary 1
  • I- Introduction 1
  • II- Expenditures for Marketing Food to Youth 5
  • III- Nutritional Profile of Foods Marketed to Youth 27
  • IV- Food Marketing Activities Directed to Youth 61
  • V- Assessment of Food Company Initiatives 93
  • VI- Conclusion 115
  • EndNotes 116
  • Appendix A- Data and Research Methods 1
  • Appendix B- Federal Trade Commission Order to File Special Report 1
  • Appendix C- Expenditure and Nutrition Tables 1
  • Table of Contents 3
  • Appendix D- Analysis of Online and Mobile Marketing 1
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