Baseball: The National Pastime in the National Archives

By National Archives and Records Administration | Go to book overview

7TH-INNING STRETCH

Cardboard Collections

Baseball cards originated as advertisements for tobacco companies in the 1880s, and were included with the purchase of packs of cigarettes, chewing tobacco, and cigars.

Soon after World War I, tobacco companies stopped baseball card production, and candy companies started. They packed baseball cards with bubble gum and caramel candy, which attracted kids.

By 1989 cards contained holograms to prevent counterfeiting, and the candy disappeared, while a multi-million dollar industry remained.

Through all these changes, collecting baseball cards still allows youngsters and the “kid in all of us” to indulge in a love for the game and the players who make it happen.

-104-

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Baseball: The National Pastime in the National Archives
Table of contents

Table of contents

  • Title Page 1
  • Our National Pastime in Our National Archives 3
  • Tools of the Trade 4
  • Baseball Is for Everyone 10
  • World War I 27
  • World War II 46
  • Breaking Down Barriers 60
  • Diamonds and Dollars 78
  • For the Love of the Game 94
  • 7th-Inning Stretch 104
  • Equal Access 109
  • Saving the Integrity of the Game 127
  • Extra Innings 134
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