Should Be Fun”
HIPPIE WEDDINGS AND
On June 29, 1971 Look magazine, the general-interest American publication based in the tradition of Life magazine’s photo essay, published an article entitled “Marriage the New Natural Way.” In a multi-page spread, Look’s middle-class, middle-American readers were treated to a vibrant vision of a wedding celebrated on a daffodil farm in the Virginia countryside. While just a dry run put on for the benefit of Look’s readers, the simulation replicated plans for the actual wedding day. A group of young, attractive men and women, bathed in sunlight, celebrated in a field full of trees and flowers. Dressed in colorful garments that reflected contemporary styles and hip fashions, the wedding participants basked in the beauty of nature, untouched by human development.
Designed to reject the conspicuous consumption and empty rituals that some members of American youth increasingly associated with the American Dream and, thus, also with the American wedding, the wedding of Laura Jones and Carl Cummings appeared to be the opposite of the standard white wedding. Guests stood or sat on the ground as the couple recited their vows. A group of college friends provided the musical entertainment. Rather than a catered sit-down dinner, the couple arranged a spread of “pre-technology foods, unpolluted by artificial