Essentials of Intellectual Property: Law, Economics, and Strategy

By Alexander I. Poltorak; Paul J. Lerner | Go to book overview

ESSENTIALS SERIES
The Essentials Series was created for busy business advisory and corporate professionals. The books in this series were designed so that these busy professionals can quickly acquire knowledge and skills in core business areas.Each book provides need-to-have fundamentals for those professionals who must:
Get up to speed quickly, because they have been promoted to a new position or have broadened their responsibility scope
Manage a new functional area
Brush up on new developments in their area of responsibility
Add more value to their company or clients
Books in this series include:
Essentials of Accounts Payable by Mary S. Schaeffer
Essentials of Balanced Scorecard by Mohan Nair
Essentials of Business Ethics by Denis Collins
Essentials of Business Process Outsourcing by Thomas N. Duening and Rick L. Click
Essentials of Capacity Management by Reginald Tomas Yu-Lee
Essentials of Cash Flow by HA. Schaeffer, Jr.
Essentials of Corporate and Capital Formation by David H. Fater
Essentials of Corporate Fraud by Tracy L. Coenen
Essentials of Corporate Governance by Sanjay Anand
Essentials of Corporate Performance Measurement by George T. Friedlob, Lydia L.F. Schleifer,
and Franklin J. Plewa, Jr.
Essentials of Cost Management by Joe and Catherine Stenzel
Essentials of Credit, Collections, and Accounts Receivable by Mary S. Schaeffer
Essentials of CRM: A Guide to Customer Relationship Management by Bryan Bergeron
Essentials of Enterprise Compliance by Susan D. Conway and Mara E. Conway
Essentials of Financial Analysis by George T. Friedlob and Lydia L.F. Schleifer
Essentials of Financial Risk Management by Karen A. Horcher
Essentials of Foreign Exchange Trading by James Chen
Essentials of Intellectual Property, Second Edition by Alexander I. Poltorak and Paul J. Lerner
Essentials of Knowledge Management by Bryan Bergeron
Essentials of Licensing Intellectual Property by Paul J. Lerner and Alexander I. Poltorak
Essentials of Managing Corporate Cash by Michele Allman-Ward and James Sagner
Essentials of Managing Treasury by Karen A. Horcher
Essentials of Online Payment Security and Fraud Prevention by David Montague
Essentials of Patents by Andy Gibbs and Bob DeMatteis
Essentials of Payroll Management and Accounting by Steven M. Bragg
Essentials of Risk Management in Finance by Anthony Tarantino with Deborah Cernauskas
Essentials of Sarbanes-Oxley by Sanjay Anand
Essentials of Shared Services by Bryan Bergeron
Essentials of Supply Chain Management by Michael Hugos
Essentials of Technical Analysis for Financial Markets by James Chen
Essentials of Trademarks and Unfair Competition by Dana Shilling
Essentials of Venture Capital by Alexander Haislip
Essentials of Working Capital Management by James Sagner
Essentials of XBRL by Bryan Bergeron

For more information on any of the above titles, please visit www.wiley.com.

-ii-

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