Making "Pictures in Our Heads": Government Advertising in Canada

By Jonathan W. Rose | Go to book overview

Index
Access to Information Act, 39
Advertisements: audience of, 15, 54, 141–43, 201, 209; claims of objectivity in, 33, 89, 112, 126, 140, 150, 199; contentious, 13, 156–82; cost of, 147–49, 157, 199–200, 202–3, 213, 227–28; effectiveness of, 45, 147–49; 175–76, 208–9; hyperbole in, 36, 54, 86, 139, 168, 187, 193; ideology in, 189–90; immigration, 48–56; informational, 48, 62, 89, 115, 120, 126, 134–35, 159, 170, 194, 197, 201; language in, 10, 53–56, 137–39, 164– 66, 170–72, 178; national unity related, 37, 69, 110–13, 212–14; noncontentious, 13, 34–35, 55, 69– 70, 96, 106, 128, 132; spending limits on, 113–14; timing of, 131, 158, 167, 199, 201–2
Advertising agencies, 84–92, 93, 95; and government party, 89–92. See Cockfield Brown; Maclaren; McKim Media Group; Red Leaf Communications; Vickers and Benson; Walsh Advertising
Advertising industry size, 45, 84
Advertising Management Group, 82, 126, 129
Advocacy advertising, 56, 133
Antiracism advertising, 12, 115
Antismoking advertising, 111, 115
Arendt, Hannah, 27
Argument: definition of, 22; explicit, 55, 57, 116, 158, 201; implicit, 23, 55, 116–17, 128, 140
Aristotle, 7–8, 13, 59–60, 110
Balbach, Edith D., 31, 167
Barber, Benjamin, 30
Bartels, Larry, 148
Bates, Stephen, 45, 191
Barthes, Roland, 10–11, 141, 146, 186
Beniger, James, 210
Bernays, Edward, 24
Berton, Pierre, 50, 54
Bill 101 advertising, 87
Bill 160 advertising (Ontario government education reform), 4
Bitzer, Lloyd, 111
Black, Edwin R., 214
Bloc Québécois, 24
Blumer, Jay, 19
Bok, Sissla, 33
Boyer, Patrick, 195
Boyle Report, 103
Broadbent, Ed, 130, 159, 167
Bruck, Peter, 25
Bureau of Public Information, 65
Burke, Kenneth, 8–9

-247-

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