Dynamics of Marketing in African Nations

By Sonny Nwankwo; Joseph F. Aiyeku | Go to book overview

APPENDIX A

Field Interview Questions: Guideline Questions for the Personal
Interview

Section A: Managers Who Have Overseas Experience

Business Environment:

(I) (List countries with which you have had experience.)

(II) What is your perception of the business environment in countries where you have worked /or/ with which you have done business?

(III) Among the managers from other cultures with whom you have worked, what is

your perception of their view of cross-cultural business practices?

Communication:

(IV) What were the channels of communication within the organization?

(V) What are some of the distinct cultural nuances of communication specific to the country(s) with which you have worked?

Adjustments to the New Culture:

(VI) What adjustments professionally and personally did you need to make?

(VII) What did the company provide for you in terms of these adjustments? (e.g. language classes, discussion of customs, management techniques, etc.). Which were effective?

(VIII) Does your company offer a cross-cultural training program?

(IX) If your experience involved relocation or extended time abroad, what adjustments did your family (spouse, children) need to make?

Readjustment to the United States:

(X) Was there a readjustment to your professional/personal life once you returned to the United States?

-172-

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