Vox Populi: The O'Shaughnessy Files

By William O’Shaughnessy | Go to book overview

SY SYMS

Sy Syms was one of America’s most successful retailers:
“An educated consumer is our best customer.” He loved a
microphone and often indulged his love of sports with
cameo appearances on our broadcasts. We spoke with him
on the air about his business on May 24, 1990.

WILLIAM O’SHAUGHNESSY (W.O.): Live in our Westchester studios we have Sy Syms, one of the preeminent merchant princes and retailers of America. With him is his daughter Marcy Syms, the president and chief operating officer of Syms stores. We’re very glad to have you both here. First of all, we’re trying to get you back, Sy, to your original career.

SY SYMS (S.S.): Yes, my original career was to become a play-byplay broadcaster anywhere in the United States. When I went to school they didn’t call it communications; it was called radio broadcasting and production. My ultimate goal was to broadcast for any of the sixteen major league teams. But now I’m very happy to be doing my first golf tournament for WVOX this weekend. I’ve done basketball, football, and baseball for you, so I’m thrilled to be announcing golf as well.

W.O.: Sy Syms is going to do the Seniors Tournament live from the Sleepy Hollow Club here in Westchester, and he is going to be our celebrity show host. Who’s in the tournament: Lee Trevino, … ?

S.S.: Yes, and Bob Charles. There’s several of the greats—Trevino probably the most well known.

W.O.: Marcy, did you arrange this to get your dad the hell out of the executive suite? Is this a Marcy Syms strategy?

MARCY SYMS (M.S.): No, this was actually at the creative graces of your own stations and Judy Fremont. Your people came up with it, and I thought it was a great idea, and I knew Sy would love it. But we promise not to conduct any official business at Syms while he’s gone.

-307-

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