Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

By Piyanka Jain; Puneet Sharma et al. | Go to book overview

BEHIND EVERY
GOOD DECISION
How Anyone Can Use Business Analytics to
Turn Data into Profitable Insight

PIYANKA JAIN
&
PUNEET SHARMA

EDITED BY
Lakshmi Jayaraman


AMERICAN MANAGEMENT ASSOCIATION
New York • Atlanta • Brussels • Chicago • Mexico City
San Francisco • Shanghai • Tokyo • Toronto • Washington, D.C.

-v-

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Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Table of contents

Table of contents

  • Advance Praise for behind Every Good Decision i
  • Title Page v
  • Contents ix
  • Preface xi
  • Acknowledgments xv
  • Introduction 1
  • --1 - Hello Analytics! 7
  • One - Analytics or Die 12
  • Two - What Is Analytics? 20
  • Three - Top Seven Analytics Methodologies 34
  • --2 - Diving Deep 49
  • Four - B.a.D.I.R.- Business Analytics in Five Simple Steps 51
  • Five - Predictive Analytics, Aka Rocket Science 101
  • Six - Data and Analytics Tools 128
  • --3 - Leadership Toolkit 141
  • Seven - Analytics and Leadership 143
  • Eight - Competing on Analytics 156
  • Nine - Analytics Leader’s Playbook 171
  • Ten - Making It Happen 175
  • Eleven - Common Pitfalls 184
  • --4 - Analytics at Work 207
  • Appendix 221
  • Notes 229
  • Index 233
  • About the Authors 239
  • Free Sample Chapter from Data Crush by Christopher Surdak 241
  • 1 - Mobility- Smartphones, Tablets, and the "Internet of Things" 242
  • Best-Sellers from Amacom 256
  • About Amacom 258
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