Political Campaigns and Political Advertising: A Media Literacy Guide

By Frank W. Baker | Go to book overview

Political Campaigns and
Political Advertising
A Media Literacy Guide

Frank W. Baker

Foreword by David Considine

GREENWOOD PRESS

An Imprint of ABC-CLIO, LLC

Santa Barbara, California • Denver, Colorado • Oxford, England

-iii-

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Political Campaigns and Political Advertising: A Media Literacy Guide
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Foreword vii
  • Acknowledgments xvii
  • Timeline- A History of the Media and Politics xix
  • Introduction xxiii
  • 1 - Media Literacy- Understanding the Meaning behind the Messages 1
  • 2 - Propaganda and Spin- The Power of the Image over the Word 11
  • 3 - The Media Experts 25
  • 4 - Analyzing Photographs 45
  • 5 - And Then There Was Radio 59
  • 6 - Why Television? 71
  • 7 - Popular Appeals and Techniques of Persuasion in Political Advertising 105
  • 8 - Analyzing Campaign Events 135
  • 9 - The Role of New Media and New Technology Tools 149
  • 10 - Trying to Fix the Money Problem in Elections 167
  • Glossary 173
  • Resources 179
  • Index 193
  • About the Author 197
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