often have little to say to each other. One of us is an experimental psychologist ( Bickel) and the other is a clinical psychologist ( Vuchinich). The chapter authors are experimental psychologists, clinical psychologists, and economists. Thus, the book represents a confluence of extensions from basic behavioral science, clinical psychology, and economic theory to the applied arena of health behavior. To date, the behavioral economic literature has consisted mostly of primary journal articles and a few book chapters. This book is in part an effort to bring this literature to the attention of a broader audience. Thus, we hope the book will be of interest to a broad range of students and professionals concerned with health behavior, including researchers, clinicians, and policymakers. This book is our only collaborative project, but we have shared the intellectual excitement of exploring the implications of some new ideas for understanding some old problems. We hope that at least some of that excitement is conveyed in this book, and, if so, that it is contagious. Most of all, we hope that the material contained in this book will lead to improved clinical interventions and public policies that will alleviate some of the suffering that results from poor health behavior.
-- Rudy E. Vuchinich Warren K Bickel
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