Reframing Health Behavior: Change with Behavioral Economics

By Warren K. Bickel; Rudy E. Vuchinich | Go to book overview

CHAPTER ONE A Behavioral Economics Primer

Gregory J. Madden University of Wisconsin--Eau Claire

This chapter is designed to serve as an introduction to the major concepts, measures, and methods of behavioral economics. As such, the target audience is composed of readers who are relatively unfamiliar with behavioral economics. For this subset of readers, this chapter allows a better understanding of the remainder of the book. This chapter also is intended for those readers who are somewhat familiar with the behavioral economics literature but have yet to see the utility of the analyses. This chapter contains several examples illustrating the practical relevance of behavioral economics. This chapter glosses over the quantitative complexities of behavioral economics, focusing instead on an overview of some of the more important findings and concepts emanating from this literature. Readers with greater experience in behavioral economics or who are interested in the quantitative details of behavioral economics can safely proceed to Hursh (chap. 2, this volume), which examines these more advanced concepts.

This chapter begins with a brief history of the origin and development of behavioral economics within behavioral psychology (behavior analysis) and experimental economics. From these roots, we can begin to define the field of behavioral economics, recognizing its evolving status. In the sections that follow, two measures of consumer behavior frequently examined in behavioral economic experiments (consumption and spending) are outlined, followed by an overview of some of the important economic variables known to affect consumer behavior (price, alternative sources of reinforcement, discounting delayed consequences, and income). Throughout these sections,

-3-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Upgrade your membership to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Reframing Health Behavior: Change with Behavioral Economics
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved in your active project from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 426

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Upgrade your membership to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.