nally, and more important, this study actually develops a methodology
identifying tools necessary for the systematic evaluation of presidential
press conferences. Its orientation helps the reader determine the agenda,
classify questions, create standards for good questions and responses,
and develop guidelines for assessing press conference effects.
I am, without shame or modesty, a fan of the series. The joy of serving
as its editor is in participating in the dialogue of the field of political
communication and in reading the contributors' works. I invite you to
Robert E. Denton Jr.
See Robert E. Denton Jr., The Symbolic Dimensions of the American Presidency
(Prospect Heights, IL: Waveland Press, 1982); Robert E. Denton Jr., and
, Political Communication in America ( New York: Praeger, 1985); Robert E. Denton Jr.
Dan Hahn, Presidential Communication ( New York: Praeger, 1986); and Robert E. Denton Jr., The Primetime Presidency of Ronald Reagan ( New
York: Praeger, 1988).
Aristotle, The Politics of Aristotle, trans.
Ernest Barker ( New York: Oxford
University Press, 1970), p. 5.
Aristotle, Rhetoric, trans.
Rhys Roberts ( New York: Modern Library, 1954),
Dan Nimmo and
Keith Sanders, "Introduction: The Emergence of Political
Communication as a Field", in Handbook of Political Communication, Dan Nimmo
Keith Sanders, eds. (Beverly Hills, CA: Sage, 1981), pp. 11-36.
Lynda Kaid, and
Dan Nimmo, eds., Political Communication
Yearbook: 1984 (Carbondale, IL: Southern Illinois University Press, 1985), pp. 283308.