Corporate Social Responsibility: Guidelines for Top Management

By Jerry W. Anderson Jr. | Go to book overview

utility to obtain money for new construction projects.74 In another case of cooperation, The National Wildlife Federation met with major U.S. corporations in an attempt to hammer out strategies to blend the goals of economic growth and environmental protection. Conservation groups are stressing that corporate contributions can be mutually profitable as well as environmentally sound. There are tax benefits, as well as image enhancement, to donating large tracts of land to private conservation groups or state governments.75

Pollution abatement is still not perfect and needs much improvement. Business and other groups could improve their image considerably by cooperating more with one another and making the public more aware of what accomplishments they have truly produced. Industry is going to have to help police itself by identifying flagrant violators of environmental standards. A few violators, for whatever reason, hurt the image of all.


SCENARIO

You are the president of a utility that owns and operates a nuclear power plant. You have spent $250,000 training an operator and now pay him $35,000 a year to watch all the crucial gauges to make certain that all of the needles stay in the green. An NCR inspector reports seeing the operator with his eyes closed and his head tilted back as if asleep while attending the crucial controls at the 1,000-megawatt nuclear plant. The operator said he was just joking and not really asleep. What would you do?


NOTES
1
A. C. Pigou, The Economics of Welfare, 4th ed. ( London: Macmillan, 1932), p. 134.
2
William U. Chandler, "Efficiency in Energy Use -- Free Market vs. Centrally Planned Economics", Strategic Planning and Energy Management 6, no. 3 ( 1986/ 1987): 28.
3
Faye Rice, "Where Will We Put All That Garbage", Fortune 117, no. 8 ( 1988): 96-100.
5
"Technology Isn't the Villain -- After All", Business Week, February 3, 1973, 38.
6
Rice, "Where Will We Put All That Garbage", p. 98.
8
Noel Grave, "Air: An Atmosphere of Uncertainty", National Geographic 171, no. 4 ( 1987): 505.
9
Tom Alexander, "A Simpler Path to a Cleaner Environment", Fortune ( 1987): 235.
10
Grave, "Air", p. 305.
11
John Urquhart, "Canada Asks U.S. to Boost Spending to Curb Acid Rain", Wall Street Journal, January 1, 1987, p. 3.
12
Ellen Hume, "Reagan Agrees to Consider Acid-Rain Pact", Wall Street Journal, April 7, 1987, p. 10.

-164-

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