Public Administration of Park and Recreational Services

By George Hjelte; Jay S. Shivers | Go to book overview

15
Public Relations As An Administrative Function

I N ANY municipal recreational service department, public relations is one of the most important administrative functions. The attention of the public must be aroused, interest in agencysponsored activities must be created and maintained, knowledge of agency problems must be disseminated, and support must be enlisted.

A recreational service department cannot render the fullest service of which it is capable without the support of favorable public opinion. Favorable public opinion is based upon understanding and good will. Private enterprises have long recognized that favorable public relations are vital to their success and that they may be consciously planned and created. For this purpose they give attention to every detail of their operations which brings them into contact with the public and often employ specialists as public relations counselors to organize a comprehensive program of public relations for the entire establishment. Public tax- supported agencies have formerly not been as aware of the necessity for planned public relations. This day is fast passing. Public administrators are now tending to adopt the public relations methods of private business -- subject, however, to very proper legal restrictions.

Among the legal restrictions is one which prohibits the use of tax

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