Women for a Change: A Grassroots Guide to Activism and Politics

By Thalia Zepatos; Elizabeth Kaufman | Go to book overview

CHAPTER 12
Running a Winning Campaign

F or a week or two around election day, many of us feel inundated with political television and radio ads, brochures, and mailings from candidates. In fact, candidates and campaign activists have been working behind the scenes for months to get their message to the voters during that crucial "window of time." The process of getting elected begins a year or more before election day, even though the voters may only become aware of the race during the final hectic push to the finish line.

What goes on behind the scenes of a political campaign? How does a first-time candidate decide what to do in order to run? Before you purchase a hefty campaign manual, hire a consultant, or attend an intensive campaign school, read this overview of the process of running a campaign. No matter which office you are seeking, these steps will be virtually the same:

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