Marketing and Entrepreneurship: Research Ideas and Opportunities

By Gerald E. Hills | Go to book overview

REFERENCES

Alderson, W. Dynamic Marketing Behavior. Homewood, IL: Richard D. Irwin, 1965.

Aldrich H., and C. Zimmer "Entrepreneurship Through Special Networks." In The Art and Science of Entrepreneurship, edited by Donald L. Sexton and Raymond W. Smilor, New York: Ballinger Publishing Co., 1986.

Birley S. "The Role of Networks in the Entrepreneurial Process." Journal of Business Venturing No. 1 ( 1985). 1( 1) 107-17.

Brockhaus R. H. "The Effect of Job Dissatisfaction on the Decision to Start a Business." Journal of Small Business Management ( January 1980) 18( 1) 37-43.

Christensen P. S. "Strategy, Opportunity Identification, and Entrepreneurship: A Study of the Entrepreneurial Opportunity Identification Process" Ph.D. thesis, Aarhus University Press, Aarhus University, 1989.

Christensen P. S., O. Madsen, and R. Peterson. "Opportunity Identification: The Contribution of Entrepreneurship to Strategic Management" chapter presented at the Strategic Management Society conference, San Francisco, October 1989.

De E Bono. Opportunities. Middlesex, England: Penguin Books, 1978.

Hāgg I., and F. Wiedersheim-Paul, eds. Between Market and Hierarchy. University of Uppsala. Sweden, 1984.

Hills G. E. "Marketing and Entrepreneurship Issues: Scholarly Justification?" In Research at the Marketing/Entrepreneurship Interface, edited by Gerald E. Hills, 3-15. Chicago: University of Illinois at Chicago, 1987.

Jarillo J. C. "Entrepreneurship and Growth: The Strategic Use of External Resources," Unpublished Doctoral dissertation, The Harvard Business School, 1986.

Jarillo J. C. "On Strategic Networks" Strategic Management Journal ( January- February 1988).

Johanson J., and L. G. Mattson. "Internationalization in Industrial Systems--A Network Approach." In Strategies in Global Competition, edited by N. Hood and J. E. Valne. New York: Croom Helm, 1988.

Kirzner I. M. Perceptions, Opportunities, and Profit. Chicago: University of Chicago Press, 1979.

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